How has growth changed over the last decade?
Karen Appleton Page, partner at B Capital Group, sat down to chat with us about her work at Box and Apple and her nuanced take on product-led growth. We learned all about her effective partnerships framework, the most common pitfall for rapidly growing companies, and how she leveled up her skills to remain a valuable asset to evolving organizations.
“We needed the ability to have a channel to get our product most effectively out to the wider universe of prospects and customers.”